Stellantis Group is reportedly evaluating the potential sale of its luxury brand, Maserati, alongside other strategic options. Discussions regarding the future of Maserati began prior to the appointment of the new CEO, Antonio Fliosa. Reuters sources indicate that the company is assessing its extensive portfolio of 14 brands. Maserati has faced operational challenges, compounded by import tariffs and competition from Chinese brands. The assessment is in its early stages, with a final decision expected soon.
Maserati’s sales plummeted in 2024, with only 11,300 units sold, resulting in an adjusted operational loss of 260 million. The brand currently has no new product launches planned, and its last launch was postponed by Stellantis. The parent company acknowledges the difficulty of managing and investing in all its brands effectively. All options for Maserati are being considered, and the board may be divided on the best course of action, including a potential sale. Given Maserati’s rich automotive history, the outcome will be closely watched.