Maruti Suzuki is embarking on an ambitious plan to launch eight new SUV models over the next five to six years, significantly expanding its product portfolio to 28 vehicles. This strategic move is designed to reclaim the dominant 50 percent market share in the Indian passenger vehicle segment, a position it held previously. Suzuki Motor Corporation President Toshihiro Suzuki acknowledged the increasing competition in the Indian automotive landscape, stating that regaining the 50 percent market share would be the company’s most challenging endeavor to date. Currently, Maruti Suzuki’s market share has seen a dip from a peak of 51.2% in FY19 to approximately 38.8% in the first half of FY26. The company aims to enhance its offerings across various segments, catering to a wide range of customer aspirations, from entry-level cars to larger SUVs and MPVs. This expansion is crucial as the Indian market continues to evolve with diverse consumer preferences.
