As winter smog intensifies across India, car air purifiers are rapidly gaining traction, offering a vital solution for cleaner in-car environments. These compact devices are becoming essential accessories for drivers and passengers seeking healthier commutes amidst deteriorating air quality. Globally, the car air purifier market is projected to reach USD 15.1 billion by 2035, with India showing a remarkable growth rate of 20 percent, reflecting the increasing demand. Cities like Delhi, Mumbai, and Lucknow, which frequently top pollution charts, are witnessing a surge in interest for these devices. The core function of a car air purifier is to combat the harmful pollutants, allergens, and smoke particles that infiltrate vehicle cabins. Utilizing advanced technologies like HEPA filters, activated carbon, and ionizers, they effectively trap fine dust, neutralize noxious gases, and eliminate unpleasant odors. This heightened awareness of indoor air quality within vehicles, coupled with worsening outdoor pollution, is driving market growth. Even car manufacturers are integrating these systems, with premium models from Hyundai, Toyota, and MG featuring built-in purifiers. Aftermarket brands such as Philips, Honeywell, and Eureka Forbes are also experiencing strong sales on e-commerce platforms. The proliferation of vehicles and construction dust in urban areas makes these purifiers a critical tool for commuters, helping to filter out harmful PM2.5 and PM10 particles, thereby alleviating symptoms like coughing and sneezing. For those navigating rush hour traffic or residing near industrial zones, a car air purifier ensures a safe breathing space even when external air quality is severely compromised. While countries like the US, China, and Japan have widely adopted in-car air purification, India is rapidly catching up, extending beyond luxury vehicles to mid-segment cars and fleet operators. Prominent brands in the Indian market include Philips GoPure Series, Honeywell Move Pure, and Eureka Forbes Aeroguard, each offering multi-layer filtration and odor removal capabilities. While effective, users should be aware of limitations, such as their inability to purify outside air entering through open windows and the recurring cost of filter replacements. Cheaper models may also emit harmful ozone. Despite these considerations, the market’s expansion is supported by rising urban pollution, increased health consciousness, and government initiatives for cleaner air. Future innovations promise smart, AI-powered air quality tracking for even cleaner journeys.
