In a bold stand against tech encroachment on creative works, the Indian Motion Picture Producers’ Association (IMPPPA) has formally urged the government to scrap a proposed ‘hybrid copyright licensing framework’ for AI training purposes.
The plan, which would permit AI firms to train models on movies, songs, and other protected content sans prior approval, has been deemed a direct threat to creators’ rights. IMPPPA’s letter to authorities demands a thorough review, citing extensive discussions that rendered the proposal untenable.
‘Any framework overriding rights holders’ interests is unacceptable,’ the association declared. This comes at a time when India’s entertainment sector grapples with rampant piracy, losing billions annually and deterring investments.
IMPPPA draws parallels to international battles, where courts are clamping down on AI companies for scraping content without consent. Nations are prioritizing creator safeguards, limiting exceptions, and ensuring compensation flows back to those who produce the valuable data.
The global shift favors empowering artists with negotiation leverage, a trend India must follow. IMPPPA cautions that weakening control over content in an AI context would exacerbate existing woes, given feeble enforcement mechanisms.
Without hefty fines and rigorous penalties, tech entities have little incentive to seek licenses voluntarily. The association advocates for a system that bolsters creator rights, encourages fair deals, and spurs innovation harmoniously.
This opposition highlights the tension between technological advancement and cultural preservation. As AI evolves, IMPPPA insists on policies that don’t sacrifice the industry’s backbone for unchecked progress.
Stakeholders await the government’s response, hoping for a rethink that balances innovation with intellectual property integrity.