Honda Cars India Limited has achieved a significant milestone in the Indian automotive sector by exporting 200,000 cars. This accomplishment underscores the company’s strong foothold and the success of the Make-in-India initiative on a global scale. The achievement highlights the prowess of Indian production capabilities, alongside the global quality and reliability associated with the Honda brand. Honda initiated its export journey with SAARC nations like Nepal and Bhutan. By 2021, the company had dispatched its initial 50,000 units to SAARC countries, South Africa, and SADC nations. The pace of exports accelerated, with the next 50,000 units reaching markets such as the Middle East, Mexico, and Turkey, which are left-hand-drive markets, in just two and a half years. A major shift occurred when Honda began exporting its mid-size SUV, the Honda Elevate, known as WR-V in Japan, to new markets. This model played a key role in enabling the company to export the subsequent 100,000 units in only two years. The Honda City and Honda Elevate models have been the most popular, accounting for approximately 78% of the total exports. The remaining 22% includes models like Brio, Amaze, Jazz, BR-V, Mobilio, City e:HEV, Accord, and CR-V. Today, Honda’s Made-in-India cars are available in 33 countries, with Japan being the largest market, accounting for about 30% of total exports. South Africa and SADC countries account for 26%, Mexico for 19%, and Turkey for 16%. The remaining 9% of units are distributed across the Middle East, SAARC, South America, and Caribbean nations.
