Maruti Suzuki is set to launch eight new SUV models over the next five to six years as part of an ambitious strategy to regain its dominant position in the Indian passenger vehicle market. This aggressive expansion will increase its total model lineup to 28 vehicles. The company aims to recapture a 50 per cent market share, a significant goal acknowledging the intensified competition in India’s automotive landscape. Current offerings stand at 18 models, with market share having dipped from a high of 51.2% in FY19 to 38.8% in the first half of FY26. This strategic move underscores Maruti Suzuki’s commitment to its largest market. The company’s president acknowledged that achieving the 50 per cent milestone will be its toughest challenge yet. To support this growth, production capacity at its plants will be boosted to 4 million units annually, catering to both domestic demand and increasing export requirements. Maruti Suzuki is embracing a multi-pathway approach to powertrains, including electric, hybrid, and CNG options, to satisfy diverse customer needs across India. Furthermore, the company is investing heavily in India, with a substantial Rs 70,000 crore investment planned by FY31. This includes a focus on biogas-powered vehicles and the establishment of biogas plants. The company also reiterated its goal to become a leader in EV production and exports. Maruti Suzuki aims to cater to all customer segments, from entry-level buyers to those seeking larger SUVs and MPVs. The company anticipates that reductions in GST on smaller cars will encourage further model introductions in this segment. Looking beyond domestic sales, India is being positioned as a global production hub for Suzuki, with ambitions to leverage potential India-EU trade agreements to serve European markets.
