Maruti Suzuki is embarking on an ambitious strategy to reclaim its lost market share, announcing plans to launch eight new SUV models within the next five to six years. This significant expansion will bolster its current portfolio of 18 vehicles to a total of 28. The move comes as the company’s dominance in the Indian passenger vehicle market has seen a decline, dropping from a high of 51.2% in FY19 to 38.8% in the first half of FY26. This aggressive push is aimed squarely at regaining the coveted 50% market share.
Acknowledging the intensifying competition, the company’s leadership recognizes this as a formidable challenge. “Getting back to the 50 per cent mark would be the toughest ever challenge for Maruti Suzuki in its history in the country,” stated the Representative Director and President of Suzuki Motor Corporation, Toshihiro Suzuki. The company, with a substantial stake held by Suzuki Motor Corporation, aims to leverage its expanded SUV lineup to capture a larger segment of the rapidly growing SUV market in India. This strategic infusion of new SUV products is central to their plan to revitalize their position in the over 43 lakh-unit domestic passenger vehicle arena.