If you regularly use bike taxis or taxis for your commute to the office, college, or for short distances, you’ve likely heard of Rapido. However, Rapido sometimes runs misleading advertisements that entice people to use their services, only to leave them disappointed. Consequently, Rapido has been fined ₹10 lakh for such deceptive advertising practices. Let’s examine the details of the case.
Rapido has been fined ₹10 lakh. In today’s urban landscape, Rapido is widely used. The company frequently releases new offers and advertisements to attract customers, but customers often find that they don’t benefit at the time of billing, which can be called a misleading advertisement. Considering this, The Central Consumer Protection Authority (CCPA) has imposed a fine of ₹10 lakh on Rapido. The authority has also ordered Rapido to refund its customers.
Advertisements promised benefits such as guaranteed autos, autos in 5 minutes, and ₹50 cashback. CCPA has fined Rapido ₹10 lakh due to misleading advertisements shown to customers. Rapido has introduced various offers and schemes in the past few years, including promises of guaranteed autos, autos within 5 minutes, and ₹50 cashback. These advertisements were run in many major cities across the country, but the reality was different. Customers have complained that the promises made in the advertisements were not fulfilled.