Stellantis Mulls Maserati Sale: New CEO to Decide Luxury Brand’s Future

Stellantis Group is reportedly considering the sale of its luxury brand, Maserati, as part of a broader restructuring of its portfolio. Discussions about the potential sale began before the appointment of the new CEO, Antonio Fliosa. Maserati has faced operational challenges, compounded by import tariffs and competition from Chinese brands, leading the company to seek solutions. Sources indicate that advisors are in the preliminary stages of assessing options, with a final decision pending. Maserati’s sales plummeted in 2024, recording a new low of 11,300 units and an adjusted operational loss of 260 million. With no new launches planned and recognizing the difficulty of managing numerous brands, Stellantis is evaluating all possibilities for Maserati’s future.