Two decades ago, Ekta Kapoor unleashed ‘Kyunki Saas Bhi Kabhi Bahu Thi’ on Indian viewers, a serial that didn’t just entertain but transformed the television landscape. Premiering on October 3, 2000, on Star Plus, it quickly ascended to the top of TRP charts and stayed there for nearly eight years.
The narrative centered on the sprawling Virani household, where matriarch Savitri (Smriti Irani) ruled with an iron fist, navigating the complexities of her bahu Tulsi (Shweta Tiwari) and the ensuing family feuds. Bold storylines involving widow remarriages, illegitimate children, and corporate battles set it apart from contemporaries.
Ekta Kapoor’s genius lay in her understanding of soap opera dynamics—short episodes packed with suspense, larger-than-life characters, and emotional highs and lows. The show’s production scale was massive, featuring opulent sets that mirrored the grandeur of Indian weddings and festivals.
Critical acclaim poured in for its portrayal of women’s resilience amid patriarchal norms, though it faced flak for melodrama. Post its grand finale, revivals and spin-offs kept the flame alive. Today, on its 20th anniversary, celebrities and fans alike are sharing memories, underscoring its cultural footprint. ‘Kyunki Saas Bhi Kabhi Bahu Thi’ isn’t just a show; it’s a phenomenon that scripted TV history.