Celebrity chef Kunal Kapur is challenging the viral narratives dominating social media food trends. In a bold statement, he asserted, ‘No food is unhealthy—it’s all about context and consumption.’ This comes as platforms like Instagram and TikTok fuel debates on ‘healthy’ versus ‘junk’ eats.
Kapur, celebrated for his TV shows and upscale eateries, dissected the psychology behind these trends. He pointed out how avocado toast and quinoa bowls get glorified while traditional favorites face vilification. ‘Our desi ghee-laden curries are nutrient powerhouses when part of a varied meal,’ he countered.
Reflecting on his journey from MasterChef judge to wellness advocate, Kapur revealed how social media algorithms amplify extremes. ‘One day it’s no carbs, next it’s all fats—people get confused and quit,’ he observed. Instead, he recommends the ’80/20 rule’: 80% nourishing foods, 20% treats.
The chef delved into cultural angles, defending street foods like pani puri as joyful, occasional delights. He warned against orthorexia—the obsession with ‘pure’ eating—that plagues trend followers. Kapur’s practical tips include reading labels, cooking fresh, and listening to hunger cues.
As diet culture evolves, Kapur’s voice cuts through the noise. Nutritionists applaud his balanced view, backed by studies showing diverse diets outperform restrictions. Fans are buzzing, with #KunalKapurWisdom trending. In a world of filtered feasts, his words remind us: eat what makes you happy, wisely.