In response to Prime Minister Narendra Modi’s call from the Red Fort to embrace Swadeshi and make India self-reliant, the Bharatiya Janata Party (BJP) is launching a nationwide campaign. This initiative is seen as a strategic move to counter the impact of ongoing tariff wars.
The BJP’s ‘Atmanirbhar Bharat Sankalp Abhiyan’ will run from September 25th (Deen Dayal Upadhyay Jayanti) to December 25th (Atal Bihari Vajpayee Jayanti). This campaign will encompass conferences, marches, and outreach efforts targeting various segments of society, including traders, industries, farmers, women, and entrepreneurs. The aim is to raise awareness and encourage the adoption of indigenous products.
During the festive season, the campaign will focus on promoting Swadeshi products by inspiring people, shopkeepers, and entrepreneurs. It will encourage the purchase of indigenous goods during Diwali, the sale of Swadeshi products by shopkeepers, and the use of traditional diyas (lamps) instead of foreign lighting products.
This decision comes from BJP’s National President Jagat Prakash Nadda. This move is particularly significant amid the US tariffs. While India seeks to explore export opportunities in Europe and other markets to counter US tariffs, it is simultaneously emphasizing self-reliance by promoting indigenous products to reduce foreign imports.
The ‘Atmanirbhar Bharat Sankalp Abhiyan’ will communicate the message of self-reliance, urging citizens to use indigenous products and adopt Swadeshi values. The campaign will start on September 25th, the birth anniversary of Pandit Deen Dayal Upadhyay, and conclude on December 25th, the birth anniversary of Bharat Ratna Atal Bihari Vajpayee.
The first phase of ‘Atmanirbhar Bharat Sankalp’ conferences will be organized in all districts in October, followed by the second phase in all mandals (administrative divisions) in November-December. Active participation from relevant social and business organizations, as well as stakeholders like local artisans and craftsmen, will be ensured.