In a fresh push for wedding season, Myntra introduces ‘Wedding Outfits for Everyone,’ featuring influencer duo Komal Pandey and Siddharth Batra as the faces of its ethnic wear line. Announced from Mumbai, this campaign promises inclusivity across styles and occasions.
At its heart is Myntra’s vast Wedding Collection—more than 500,000 options in ethnic clothing, shoes, beauty, and care products. The films weave modern Indian wedding culture, mixing comedy and emotion to portray how celebrations unfold today. They spotlight varied characters and events, proving Myntra outfits every wedding role perfectly.
Pandey and Batra, digital trailblazers in ethnic-fusion trends for younger audiences, bring complementary vibes: her daring experiments meet his precise modernity. Together, they symbolize self-driven, tradition-reimagined wedding looks.
Two linked shorts drive the narrative. The fast-paced 40-second clip revels in wedding chaos—drowsy haldi attendees, groom-dragging buddies, phera-prepped guests, heel-shedders, accented NRI aunties, buffet invaders, and selfie seekers. It wraps with a punchy tagline: ‘From trend makers to convention breakers, wedding outfits for everyone on Myntra.’
The longer piece unfolds in opulent settings with a mock grand wedding, brimming with banter. The stylists duo arrives to amp up outfits, sparking talks on extravagance and realities. The plot pivots emotionally, revealing a parental vow renewal, blending fun with feels to show fashion’s fluidity across wedding facets.
Marketing head Neha Gulati emphasized, ‘Beyond couples, weddings touch countless lives. We aimed to mirror genuine vibes and style solutions for all. Komal and Siddharth lend authenticity, strengthening our culturally resonant wedding offerings.’
Batra reflected, ‘It captures wedding contradictions brilliantly—from dawn duties to dusk dances. Myntra gets how style evolves with moments, making this partnership feel real and refreshing.’
Pandey enthused, ‘Love how it spotlights personalities igniting weddings. Fashion morphs by vibe—glam, minimal, bold—prioritizing expression, which matches my philosophy.’
Aligning with Myntra’s content-to-commerce model, this leverages 3.5 million creators shaping trends for Gen Z and digital crowds, solidifying its fashion discovery dominance.