In this age of AI, deepfake technology is creating negative impacts on people’s image and perceptions. Deepfakes pose a threat to society, and this threat extends to democracy. Recognizing this, the government of Denmark has initiated the process of introducing strict laws. Denmark will be the first country to implement such stringent laws against deepfakes. The law will penalize the unauthorized use of someone’s voice or image, and strict action will be taken against those who spread deepfake videos or audio. Social media platforms will be required to remove such content.
Deepfake is an advanced technology used to edit or alter audio and video. It uses Artificial Intelligence (AI) and machine learning to modify original videos or audio in a way that makes them appear realistic, even though they are entirely fake. This makes it difficult to distinguish between the real and the fake. The term ‘Deepfake’ is a combination of ‘Deep learning’ and ‘Fake’.
Deepfakes are created using machine learning models of AI. This technology works on two types of algorithms: encoder and decoder.
* **Encoder:** This algorithm analyzes the video and images of the real person to create a simulation of facial expressions and voice.
* **Decoder:** After the encoder’s work is complete, this algorithm begins its work. This algorithm mixes the created simulation copy into another video or audio, and this process continues until a realistic-looking copy is created.
**The Significant Threats Posed by Deepfakes**
* **Political Misinformation:** During elections, fake videos of leaders can be circulated to mislead the public.
* **Social Blackmailing:** Fake obscene videos can be created to damage someone’s reputation.
* **Fake News:** Any news can be presented as true, potentially inciting riots.
* **Cybercrime:** Deepfake technology can also be used in crimes like banking or identity theft.
**Objectives of Deepfakes:**
* Spread fake news and misinformation
* Defamation and cyberbullying
* Social and political instability
* Use in fraud and scams
* Crisis of trust
**Precautions to Take:**
* Do not immediately share any sensational videos
* Verify the source of the video
* Use tools like Google Reverse Image Search for verification if you have doubts
* Do not blindly trust anything that goes viral about someone online
* Report suspicious content on social media platforms
**The Future of Deepfakes:**
Deepfake technology is being used rapidly, and as AI and machine learning improve, it can become even more accurate and effective. If there are benefits to something, there are also disadvantages. The associated threats will also increase, requiring governments to keep a close watch on it. It is true that there are positive aspects to the use of deepfakes, but its misuse can also cause large-scale damage.
**Global Need:**
Concerns regarding deepfake technology are growing globally. Countries like the United States, the European Union, and India are now considering it a matter of national security. International organizations are demanding that a global framework be established where each country can implement its own laws.