Apple has achieved a major milestone, with CEO Tim Cook announcing that the company has sold over 3 billion iPhones since 2007 during the Q3 2025 earnings call. It took nine years for the company to reach 1 billion iPhone sales in 2016, and another 2 billion devices have been sold since then. The sales figures highlight the increasing popularity of the iPhone and demonstrate its strong demand, even amidst market competition. In the third quarter, iPhone sales increased by 13% compared to the same period last year, generating $44.6 billion in revenue. The iPhone continues to be Apple’s best-selling product. While Apple’s overall results were strong, and iPhone sales exceeded expectations, rising import duties could pose challenges in the coming months. Some analysts, including Mark Gurman of Bloomberg, suggest that the surge in iPhone sales may be due to customers purchasing ahead of potential price increases.
